If you’ve been researching data removal services, you’ve probably seen Incogni mentioned everywhere. But when you go to actually sign up, the pricing page can be confusing. There are multiple tiers, monthly vs. annual billing, individual vs. family plans, and an “Unlimited” upgrade that may or may not be worth the extra cost.
This guide breaks down every Incogni pricing option available in 2026 so you can figure out exactly what you’ll pay and which plan makes the most sense for your situation.
Before we get into the numbers, here’s something worth doing first: run a free scan with Optery to see how many data brokers already have your personal information. It takes about 30 seconds and gives you a concrete picture of how exposed you are — which makes it a lot easier to decide which plan (if any) you actually need.
Incogni Pricing at a Glance
Incogni offers three plan tiers — Standard, Unlimited, and Protect — each available for individuals or families. Every plan can be billed monthly or annually, and the annual option saves you roughly 50% across the board.
Here’s what you’re looking at for individual plans:
- Individual Standard (Annual): $7.99/month, billed as $95.88/year
- Individual Standard (Monthly): $15.98/month
- Individual Unlimited (Annual): approximately $14.99/month, billed as $179.88/year
- Individual Protect (Annual): includes identity theft protection bundled with NordProtect
And for family plans (up to 5 people):
- Family Standard (Annual): approximately $15.99/month, billed as $191.88/year
- Family Unlimited (Annual): approximately $22.99/month, billed as $275.88/year
Every plan includes a 30-day money-back guarantee, so you can try it risk-free regardless of which tier you choose.
What Each Incogni Plan Includes
Standard Plan
The Standard plan is what most people should start with. It covers automated data removal from 420+ data broker sites, ongoing monitoring so your data doesn’t reappear, and a dashboard where you can track every removal request in real time. Incogni sends legally valid opt-out requests to brokers on your behalf using privacy laws like CCPA, GDPR, and PIPEDA.
At $7.99/month on the annual plan, this is the most affordable automated data removal service on the market. For context, DeleteMe starts at $10.75/month and covers fewer brokers on its standard tier.
If you’re ready to get started, you can sign up for Incogni here and be protected within 24 hours.
Unlimited Plan
The Unlimited plan adds custom removal requests on top of everything in the Standard plan. This means if you find your personal information on a site that isn’t in Incogni’s standard database of 420+ brokers, their privacy specialists will manually work to get it removed. The Unlimited plan expands coverage to 2,000+ additional sites beyond the standard list.
This plan makes sense if you have a larger digital footprint — maybe you’ve been in the public eye, had a data breach expose your information across unusual sites, or you’ve found your data on niche directories that automated tools don’t typically cover.
At roughly $14.99/month on the annual plan, it’s nearly double the Standard price. For most people, the Standard plan handles the heavy lifting. But if you’ve run a scan and found your data scattered across dozens of lesser-known sites, the Unlimited tier pays for itself quickly.
Protect Plan
The Protect plan is Incogni’s newest tier, bundling data removal with identity theft protection through NordProtect. This adds credit monitoring, dark web monitoring, and identity remediation services with insurance coverage. Note that this plan is currently only available to U.S. residents.
If you’re already paying separately for identity theft protection through a service like Aura or LifeLock, consolidating into Incogni Protect could save you money while simplifying your privacy stack.
Monthly vs. Annual Billing: Which Is Better?
Annual billing is almost always the better deal. The monthly Standard plan costs $15.98/month — exactly double the annual rate of $7.99/month. That means paying monthly for a full year would cost you $191.76, compared to $95.88 on the annual plan. You’d save nearly $96 by going annual.
There’s a practical reason to avoid monthly billing too. Most data brokers have 30 to 45 days to legally comply with opt-out requests. If you sign up for a single month, many of your removal requests won’t even be completed before your subscription ends. Your data could reappear almost immediately after canceling.
The annual plan ensures Incogni keeps monitoring your data and resubmitting removal requests throughout the year. Data brokers don’t stop collecting your information just because you opted out once — continuous monitoring is what makes the service actually work long-term.
Is the Family Plan Worth It?
If you have a spouse, partner, or family members living in your household, the Family plan is a no-brainer. It covers up to 5 people under a single subscription.
Here’s why that matters: even if you remove all of your personal information from data broker sites, your family members’ data can still expose you. Data brokers cross-reference records. If your spouse’s profile lists your shared address, your name can get re-linked to that address on other broker sites. Protecting your whole household closes that gap.
At approximately $15.99/month on the Family Standard annual plan, that works out to roughly $3.20 per person per month for 5 people. Compare that to $7.99/month per person on individual plans, and you’re saving over 60% per family member.
The Surfshark One+ Bundle
Incogni is made by Surfshark, and they offer a bundle called Surfshark One+ that packages Incogni together with Surfshark VPN, antivirus software, data breach alerts, and an alternative identity tool. The bundle starts at around $4.29/month, which is actually cheaper than buying Incogni alone on many plans.
If you’re already considering a VPN or don’t currently have antivirus protection, the bundle is worth looking at. You get Incogni’s data removal plus a full cybersecurity suite for less than what some people pay for a VPN by itself.
How Incogni Pricing Compares to Competitors
Data removal is a growing market, and pricing varies significantly across providers. Here’s how Incogni stacks up:
- Incogni Standard: $7.99/month (annual) — 420+ brokers, automated removals
- DeleteMe: $10.75/month (annual) — ~100 brokers on standard plan plus 40 custom requests/year
- Optery: starts around $9/month — includes screenshot verification of removals
- Privacy Bee: approximately $197/year — broader coverage but higher price
- Kanary: varies by plan — newer entrant with growing broker coverage
Incogni’s main advantage is the combination of low price and broad coverage. At $7.99/month covering 420+ brokers, no other service matches that ratio. DeleteMe covers fewer sites at a higher price point, though it does offer manual human review and link verification that Incogni’s automated system doesn’t provide.
If you want a deeper comparison between the two most popular options, check out our Incogni vs. DeleteMe head-to-head review.
Does Incogni Offer a Free Trial?
No, Incogni does not offer a free trial. However, every plan comes with a 30-day money-back guarantee, which effectively gives you a full month to test the service risk-free. If you’re not satisfied with the results, you can cancel and get a full refund within that window.
If you want to get a sense of how exposed your data is before committing any money, Optery offers a completely free scan that shows you exactly which data brokers have your information. It’s a smart first step before deciding on any paid service.
Tips for Getting the Best Deal on Incogni
A few ways to minimize what you pay:
- Always choose annual billing — it cuts your cost in half compared to monthly
- Check if the Surfshark One+ bundle makes sense for you — it can be cheaper than Incogni alone
- Start with the Standard plan — most people don’t need Unlimited unless they have an unusually large digital footprint
- Use the 30-day money-back guarantee — sign up, see how many brokers Incogni finds your data on, and cancel if you’re not impressed
- Consider the Family plan if you live with others — the per-person cost drops dramatically
Our Recommendation
For most people, the Individual Standard annual plan at $7.99/month is the sweet spot. It covers the largest broker database in the industry, runs completely on autopilot, and costs less than a single lunch. If you have family members in your household, upgrade to the Family Standard plan to protect everyone at a fraction of the individual cost.
The Unlimited plan is worth considering only if you’ve already tried the Standard plan and found your data appearing on sites outside the standard coverage — or if you have a public-facing career that creates a larger digital footprint than average.
Ready to take control of your personal data? Start your Incogni subscription here with a 30-day money-back guarantee. Or if you want to see how exposed you are first, grab a free Optery scan to find out which brokers already have your information.
For more on how Incogni performs in practice, read our full Incogni review for 2026.